When expanding into global markets, companies often choose one of these three strategies:

1. Multidomestic Strategy

Think local, act local
✔️ Best for: Clothing
Different cultures have different styles, climate needs, and traditions. Customizing per country is key.

2. Global Strategy

Think global, act global
✔️ Best for: Smartphones
People around the world use the same core features. A standardized product saves costs and stays consistent.

3. Transnational Strategy

Think global, act local
✔️ Best for: Home Appliances
Products like refrigerators need global efficiency but must also adapt to local power standards and kitchen layouts.